FAQ

Frequently asked questions

I have a website, now what?


Simply owning a website isn’t enough to stay above your competition and reach out to your target audience. Here at Junglebolt, we work with our clients to lay out a step-by-step blueprint to help scale your business using a variety of processes - Search Engine Optimization, Search Engine Marketing, Reputation Management, Social Media Management and Cross Platform Analytics.




Would my business benefit from digital marketing?


Definitely.

Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.




What is SEO?


Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.




Why is SEO important?


The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.




What determines search engine rankings?


This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.




What is Search Engine Marketing & Price Per Click (PPC)?


PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search Engine Marketing is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.




What is Marketing Automation?


Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes and more. An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.




Why is Social Media important?


Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.




Which Social Media channels should I use?


Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.





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