Even though social media signals don’t have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways:
1.More Social Engagement Means More Traffic and Links 2.Developing a Brand on Instagram Can Help Your Domain Authority 3.Broader content distribution and longer content lifespan 4.Improved local SEO
However, the original question, “Do social signals have an effect on website rankings?” should really be changed to, “How much of an effect are they having?”
Even if social media isn’t a direct Google ranking factor, it is one of the best ways to promote content and be found online. Which is, ultimately, what SEO is all about.
Visit www.Junglebolt.co to learn more about how social media can help your business